Understanding Retention

I created this guide because my career totally changed once I truly understood retention, and now I go into every set knowing exactly what I need to do to create work that lasts weeks not days.

Lash retention is effected by a group of complex variables that all change the way your products and tools behave. By understanding what these variables are and how to change them, you will master retention and consistently create work that looks great for weeks on end.

Let’s get started!

Love, Madison

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