Madison Morris has always had a deep passion for making others feel loved and special through beauty. Growing up on a small sailboat, she would crush up seashells to make eyeshadow and give makeovers to anyone she met. At 15, Madison discovered her love for makeup and began an apprenticeship as a bridal makeup artist assistant. She went on to build an impressive bridal portfolio and attended esthetics school in Anchorage, Alaska at 18. Her career in lashes began unexpectedly when she got hired at a busy local day spa. Making minimum wage and working long hours, her lash career was born. After years of poor training, Madison knew she wanted to improve her lash technique...she travelled near and far to take a dozen lash classes and spent every last dime she made on continuing her lash education.
Her love for lash artistry continued to grow throughout the years of servicing clients. At 20, Madison started her own lash business in Alaska, taking 12 clients a day, 6 days a week and dreamed of creating a better life for her and her husband, Elliott, who at the time was attending college to become a robotics engineer. Elliott and Madison deeply understood the hardships of becoming a lash artist and a new business owner, as Madison had endured an uphill battle into this industry at a young age. In 2020 Madison and Elliott decided to leave their life in Alaska behind to grow Light Heart into the lash empire it is today. Leaving her clientele behind, she wrote a detailed curriculum and began training every local artist to take over her beloved clientele. After training 15 students in 15 weekends in Alaska, her trainings became sought after world wide. This is how Light Heart Academy was born.
When Elliott and Madison arrived in Arizona, their mission was clear. To not only grow Madison’s lash business...but to help others grow theirs with less heartache. This mission started off with in person education, Madison trained up to 15 PRIVATE students a month at her studio in Scottsdale and travelled to salons all over the country, all while taking a full book of clients and creating online classes to reach students on an international level. Madison did a few things differently than most that drew in clients. She prioritized her client’s preferences, she customized lashes to her client’s features, she prioritized lash and eye health, she became known for exceptional 3-4 week retention and customer service and she only used 0.03 lashes to create all styles. And more than anything, Madison LOVED to lash. After 1.5 years of hard work in a new state, Madison and Elliott took the biggest risk of their lives and built a one of a kind salon suites and coffeeshop hybrid model. After 9 months of gruelling construction and spending everything they had ever made teaching classes, Light Heart Studios, Academy and Coffee shop was born. A home for lash and beauty professionals to grow their businesses in a safe and supportive environment. You can visit them in person, 7 days a week at 6969 E Shea Blvd Scottsdale, Arizona. Elliott was able to quit his career as a robotics engineer and dive head first into the world of lash education and product development. They have since celebrated 2 years of the studios being open, 5 years of marriage, 8 years of lashing and a over decade of beauty industry experience.
Fast forward to today, Light Heart has become an industry leader in lash education, Madison has trained over 500 students in person from around the globe and over 5,000 online with their award winning courses. Their commitment to excellent education, consistent products and reliable client care is unmatched.
On top of online classes, they create weekly free podcast episodes to help lash professionals grow their businesses, as well as weekly youtube tutorials, blogs and daily educational content on social media. Their mission is to give lash artists EVERYTHING they need to succeed in this every growing industry. After almost a year of development, Maddi and Elliott had the most anticipated launch in lash history with their signature collection of professional products. “We are obsessed with our brand and our beautiful lash community. We live and breathe lashes. Making the lives and jobs of lash artists easier, is our heart and soul and forever mission.
When you buy from Light Heart, you are not a customer, you are welcomed into our community.” -Madison Morris