We got you!
1. Buy in Bulk and Save
One way to maximize your profit is to buy our lash cleanser in packs of 25 at a 30% discount. It’s an excellent deal if you plan to retail consistently. By purchasing in bulk, you significantly reduce the cost per unit, which in turn increases your profit margin when you sell them to clients.
2. Mark Up to a Competitive Retail Price
You can comfortably price your lash shampoo for $19 to $25 per unit. This price is up to you but that is what most Light Heart artists sell it for. This range is competitive for a high-quality aftercare product that improves lash longevity. If you position the product correctly, most of your clients will see it as a necessary investment rather than an optional add-on. This cleanser looks vastly different than others on the market. Clients will easily be able to distinguish that this is a safe and reputable product that they should use everyday. Some clients are fearful of paying extra for a cleanser that was mixed up by their lash artist. They will see the value in this product because it is safe, it works and it is made in a trusted lab.
3. Steady Stream of Extra Income
Lash shampoo is not a one-time purchase. Clients will need to restock regularly, especially if they wear lash extensions long-term. By recommending consistent aftercare practices, you encourage repeat purchases and create a stable, ongoing revenue stream. Make sure to always keep it stocked so they buy it from you, not us. ;)
How to Sell Lash Shampoo to Your Clients
1. Educate Clients About the Importance
It all starts with education. Explain to your clients why using a lash shampoo formulated specifically for lash extensions is crucial. Emphasize how it removes buildup, prolongs retention, and keeps the lash line healthy. When they understand the “why,” they’re much more likely to invest. No one wants an eye infection or a dirty lash line with closed up oily fans. Post often about lash washing!
Talking points:
- “Using a lash shampoo will help your extensions last longer.”
- “It keeps your natural lashes healthy and prevents potential infections.”
- “It’s pH-balanced and safe for the delicate eye area and it is fragrance free”
2. Demonstrate During the Appointment
Show your clients exactly how to use the lash shampoo during their appointment or lash fill. A quick demonstration helps them feel confident they can continue the process at home. Let them experience how gentle yet effective the formula is. This tangible experience can help convert curiosity into a sale. Treat the lash bath part of the service like a little trip to the eye spa!
Demonstration tips:
- Use a gentle fluffy brush to apply a small amount of the shampoo.
- Gently cleanse the lashes in a circular motion.
- Rinse thoroughly with saline or distilled water and pat dry.
Show off your lash shampoo on Instagram, TikTok, or Facebook. Share quick videos on how to use it, before-and-after pictures that highlight lash health, and client testimonials. If you have an online booking system, include an option for clients to add lash shampoo to their service in advance so they know they can pick it up when they come in.
Social media content ideas:
- Quick IG reels demonstrating usage
- Client testimonials about improved retention
- Simple graphics with tips for daily lash care
Offer an Introductory Deal
When first introducing lash shampoo to your clientele, incentivize them with a limited-time offer such as a small discount with their FIRST cleanser purchase.
Best of luck! Hugs and Kisses,
Maddi