If you’re a lash artist looking to fill your calendar with happy clients, it’s time to lean into the art of marketing yourself. I promise it gets less scary the more you do it. But it's daunting putting yourself out there, I get it!
Start by creating a strong online presence—showcase your work on Instagram, TikTok, and Facebook using before-and-after photos, behind-the-scenes reels, and quick tutorials that highlight your personality and expertise. Make sure your social media pages look cohesive with consistent branding, easy-to-read bios, and user-friendly links for booking. For your bio, it should include your full name, location, and WHAT YOU DO. So many people neglect these simple things but clients need to know who they're booking with, where they're driving to and what kind of lashes they can expect from you.
Don’t forget to invite your satisfied customers to post honest reviews on Google or Yelp; potential clients love reading real experiences from people who have already enjoyed your lash services. Beyond your digital footprint, build relationships with complementary businesses in your area—think hair salons, makeup artists, and spas—and create cross-promotions or referral incentives that benefit you both. These small, strategic partnerships can quickly introduce you to new clients who are already seeking other beauty or wellness services.
For example, when I first started my lash business I did my hair stylists lashes for free for 3 months in exchange for her leaving my cards at her station and telling her clients about me when they complimented her lashes. She always pitched my services and I built so many relationships. I took care of her, and in exchange I also got to take care of her beloved clients.
Aside from marketing, focus on delivering a memorable experience that will keep clients coming back. Make your lash space welcoming and relaxing—offer blankets, soothing music, and maybe even a favorite beverage while they wait. A mini fridge with snacks goes a long way.
During appointments, take the time to chat with clients about their lifestyle, lash preferences, and any concerns they might have, so they leave feeling both beautiful and heard. Implement loyalty programs to reward returning customers, and encourage them to refer friends and family by offering discounts or free add-on services as a thank you. When people see that you care about their comfort and satisfaction just as much as the final look, they’ll be more likely to spread the word, book future appointments, and help your lash empire grow in a meaningful, long-lasting way.
It's okay to ask for help. If you give someone an excellent service, let them know that you are in the process of building your business and a referral or a great review would mean the world to you. In general people like to help others.
If you want more detailed, practical ways to build your clientele, this is the affordable class for you. It's called Dream Clientele and it has helped thousands of artists.