Our language matters. If we are looking to gain clients from Instagram, we need to be using the correct verbiage that speaks to THEM and get them to click BOOK NOW. A lot of lash artists miss the plot. They write captions for other lash artists- who are not their target audience. Your local pool of potential clients are. Instead of writing the map, the styling, the lashes you used- you should talk about how the service you just provided enhanced or changed that clients life.
CONSIDER THESE THINGS WHEN WRITING CAPTIONS
What problem was I solving? How did I customize this look to accommodate my client's desires? ( In a way clients can understand ) AND Who am I writing this for? What will their impression be? Make sure the first sentence is attention grabbing Add relevant hashtags CALL TO ACTION- save, share, comment, etc.
A caption that converts into clients: My client Danielle is a busy actress who wanted to simplify her morning routine and have lashes that effortlessly complimented her red hair and light features. We cut her daily makeup routine in half and everyone wants to know what her lash secret is. We went with a wispy textured set in a dark burgundy color. Lash extensions are fully customizable to you- so let's get creative. Would you rock a colored set? Comment below! ACCEPTING NEW CLIENTS- BOOKING IN BIO followed by location specific hashtags... A caption that does not: Wispy red set Map 7-8-9-10-11-12-11-10 lashes used were lashboxla color trays #lashes #wispylashes Clients don't speak our language- it will definitely be helpful to lash artists who want to know details, but they are not the ones filling our books!