Hi, It’s me Maddi, Owner of Light Heart Lash.

You may know me for exclusively hand making my own fans using the Quick Fans method. My work is really good, not to toot my own horn. I pride myself on great retention and really great customized styling. And 9 YEARS into lashing…I found myself reaching for the forbidden fruit of lash products...promade lashes. GASP!!

WHY?

Promades aren’t what they used to be. Almost a decade ago when I started lashing I tried all the promades on the market and the bases were thick, boxy and there was an obvious gap in quality compared to hand making my fans. I knew these were not good enough to use on my clients day to day, I had to make my own fans.

Fast forward almost a decade later, the actual technology that goes into engineering promade lashes is so advanced and I got curious. How GOOD could we physically make a promade lash that it would be something an advanced artist like myself would enjoy working with?

They had to be:

• As soft and flexible and lightweight as the fans I make myself using our trays
• Able to fully wrap the natural lash, so the base couldn’t come stuck together. The bases had to be loose.
• Perfectly tapered and matte, no plasticy promade feeling that I was used to using other promades.
• Full enough to give a dark, fluffy lash line but not too full. They had to be a very universal fan that I could use on a large majority of clients from wispy sets to soft, mega sets.
• Able to blend with our Everything Lashes if I decided to work them into a handmade set to save time.
• And lastly…Beautifully packaged like all our other products to blend in with my luxury studio aesthetic.

A tall order to fill, I know. As an advanced artist, I saw how far promades had come and we decided to customize the most advanced technology in the industry to create my DREAM promades that ticked every single box.

Now that these exist and I’ve been using them interchangeably with my handmade fans for a year now while we perfected them behind the scenes, I can finally share WHY I would choose to reach for them.

• They are a big time saver. Even making Quick Fans, these speed me up without compromising on quality. If I have a client come in late for their fill and I only have 45 minutes to fill her, these are a lifesaver. I can get her 100% full in the time I have and they will blend seamlessly into a handmade set.
• They are more symmetrical than we could ever get our handmade fans to be. With hand making, we are creating balanced fans. So fans with roughly the same amount of fibers on each side. But up close even the most beautiful handmade fans lack symmetry. If I am doing lashes for a photoshoot where they will be nit picked up close, these are what I grab for. They are excellent at creating perfect, portfolio sets that look amazing close up.
• These allow me to take a break. Sometimes fan making can have us hunched over fixating on each one, straining our eyes and hands. When I have a client that is moving around or chatting, it’s nice to turn my brain off, focus on placement and not even focus on how perfect my fans are.