Understanding Retention

From Mystery To Mastery


For many artists, retention is a black box that you can’t see inside. Some days your retention is great, some clients seem to naturally have great retention, but some days it falls apart, you’re thinking “is it my humidity? My glue? Is my temperature off?”

Say buh-bye to the days of worrying about your retention and hello to consistently beautiful sets.

I created this guide because my career totally changed once I truly understood retention, and now I go into every set knowing exactly what I need to do to create work that lasts weeks not days.

Lash retention is effected by a group of complex variables that all change the way your products and tools behave. By understanding what these variables are and how to change them, you will master retention and consistently create work that looks great for weeks on end.

Let’s get started!

Love, Madison

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