If You Are A LASH ARTIST With Less Than 2 Years Of Experience Or You Are Struggling To Organize And Market Your Business | This Is Your Roadmap To:
Make More Money.
And Build a Beautiful Business.
Going Independent was the scariest yet most rewarding thing I have ever done.
I vividly remember the moment I realized I had to quit my job at the day spa,
and I vividly remember all the fears and what-if’s that ran through my mind at the same time:
What if I don’t get any clients?
What if I can’t handle running a business?
What if the IRS comes after me because I messed up my taxes?
What if I can’t afford to rent a studio?
Despite all those questions, I took the leap and I am so grateful that I did.
I’m not gonna lie to you, starting my business as an independent lash artist was hard, and I made so many mistakes in my first year.
❌ I didn’t keep track of my expenses
❌ I barely had a functioning Instagram presence
❌ I didn’t have all the required equipment
❌ I didn’t have a website
❌ I had no Idea how to advertise
But slowly, through thousands of hours of work, hundreds of conversations with other beauty professionals, and incredibly valuable advice from successful business owners, I figured out how to actually run a lash business.
I think the numbers tell the real story though, here was my income for my first 4 years in business:
2018 Income: $35,642
2019 Income: $55,297
2020 Income: $104,634
2021 Income: $173,253
I built this course to help you skip the pain and uncertainty that I felt during those first two years.
To help you start your business off right.
And to build a community of newly independent lash artists who support each other and help each other grow.
And if you get lost, dont worry, because I’ll be with you every step of the way.
Schedule a free call with me and we can see if Going Independent is right for you!
More than anything, I want this course to get to the people who need it most, so if you have any questions at all, lets set up a call!
I want to give you everything you need to succeed as an independent lash artist which is why I am including my manual Instagram For Lash Artists for free with this course.
Having a beautiful Instagram presence is one of the absolute best things you can do for your business which is why I will teach you exactly how I edit stunning lash photos and create a beautiful, cohesive page only using my phone.
Everyone who buys this course or attends one of my in-person trainings is added to the light heart group chat! I am so incredibly proud of how helpful and supportive this community has become. Check out some of these screenshots to get an idea of what it looks like.????
Your First Lesson:
Taking The Leap
The Biggest Lessons I’ve Learned As A Lash Artist
Your Name And Logo
Legalities Of Starting Your Business
Licensing And Certifications
Business Credit Cards And Bank Accounts
Buying Your Supplies
Designing An Inviting Space
Consultation And Release Forms
Building Your Clientelle
Lash Retention = Client Retention
Building A Stunning Website
Curating your Social Media
How To Become A Brand Ambassador
Aftercare And Merch
Communicating With Clients
How I Built A Following
When Clients Leave You
Instagram And Google Ads
How To Run A Giveaway
Saving Money As A Lash Artist
Taxes, S-Corps, And Sole Proprietorships
Instagram for Lash Artists – How to edit your photos & curate a stunning online presence (Digital Manual)
Permanent Access To The Members-Only Light Heart Group Chat
Bonus Mini-Lessons – Posted Regularly To Members of The Group Chat
Going Independent× 1
Hi! I’m Maddi
Master Lash Artist | LashBoxLA Educator | 2021 Lash Artist Of The Year
I entered the beauty industry as a lash artist 6 years ago with the dream of giving my clients lashes that made them feel confident, carefree and beautiful. And I would bet that you entered this industry with the same goal.
My dream is to help other lash artists build the same sort of profitable, enjoyable, beautiful business that I and so many of my friends have been lucky enough to create.
I’m so excited to meet you and I hope I can help you start this journey.
There are no refunds on this course.
Instead I’ll give you this guarantee:
If after taking this course and joining our community you feel that you are still not ready to go independent, or if you start your business and feel lost at any time, I will personally work with you until you are confident that you have all the tools you need to succeed.
All I ask is that you commit to yourself and your business, and that you will work hard to achieve your dream.