If You Are A LASH ARTIST With Less Than 2 Years Of Experience Or You Are Struggling To Organize And Market Your Business | This Is Your Roadmap To:

Go Independent.

Make More Money.

And Build a Beautiful Business.

Hey Beautiful,

Going Independent was the scariest yet most rewarding thing I have ever done.

I vividly remember the moment I realized I had to quit my job at the day spa,

and I vividly remember all the fears and what-if’s that ran through my mind at the same time:

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What if I don’t get any clients?

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What if I can’t handle running a business?

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What if the IRS comes after me because I messed up my taxes?

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What if I can’t afford to rent a studio?

Despite all those questions, I took the leap and I am so grateful that I did.

 

I’m not gonna lie to you, starting my business as an independent lash artist was hard, and I made so many mistakes in my first year.

 

❌ I didn’t keep track of my expenses

❌ I barely had a functioning Instagram presence

❌ I didn’t have all the required equipment

❌ I didn’t have a website

❌ I had no Idea how to advertise

 

But slowly, through thousands of hours of work, hundreds of conversations with other beauty professionals, and incredibly valuable advice from successful business  owners, I figured out how to actually run a lash business.

 

I think the numbers tell the real story though, here was my income for my first 4 years in business:

2018 Income: $35,642

2019 Income: $55,297

2020 Income: $104,634

2021 Income: $173,253

 

I built this course to help you skip the pain and uncertainty that I felt during those first two years.

To help you start your business off right.

And to build a community of newly independent lash artists who support each other and help each other grow.

And if you get lost, dont worry, because I’ll be with you every step of the way.

Or If You Wanna Talk About It

Schedule a free call with me and we can see if Going Independent is right for you!

More than anything, I want this course to get to the people who need it most, so if you have any questions at all, lets set up a call!

Included With This Course

I want to give you everything you need to succeed as an independent lash artist which is why I am including my manual Instagram For Lash Artists for free with this course.

Having a beautiful Instagram presence is one of the absolute best things you can do for your business which is why I will teach you exactly how I edit stunning lash photos and create a beautiful, cohesive page only using my phone.

I’ll Show You How To Go From This:

To This:

The Members Only Group Chat

Everyone who buys this course or attends one of my in-person trainings is added to the light heart group chat! I am so incredibly proud of how helpful and supportive this community has become. Check out some of these screenshots to get an idea of what it looks like.????

Your First Lesson:

How To Get Clients.

Course Content

 

✅ Phase One: Starting Your Business

 

Taking The Leap

The Biggest Lessons I’ve Learned As A Lash Artist

Your Name And Logo

Legalities Of Starting Your Business

Licensing And Certifications

Business Credit Cards And Bank Accounts

Buying Your Supplies

Designing An Inviting Space

✅ Phase Two: Ok I Started, Now How Do I Make Money?

 

Consultation And Release Forms

Policies

Building Your Clientelle

Lash Retention = Client Retention

Building A Stunning Website

Curating your Social Media

✅ Phase Three: Breaking 6 Figures

 

How To Become A Brand Ambassador

Aftercare And Merch

Communicating With Clients

How I Built A Following

When Clients Leave You

Instagram And Google Ads

How To Run A Giveaway

Client Testimonials

Continued Education

Saving Money As A Lash Artist

Taxes, S-Corps, And Sole Proprietorships

Final Words

The Bonuses

Instagram for Lash Artists – How to edit your photos & curate a stunning online presence (Digital Manual)

Permanent Access To The Members-Only Light Heart Group Chat

Bonus Mini-Lessons – Posted Regularly To Members of The Group Chat

Continued Mentorship

 

Not Sure If This Is Right For You?

Click below to schedule a free consultation call if you have any questions at all!

Or feel free to shoot me a DM on Instagram

@LightHeartLash

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WHAT'S INCLUDED?

Going Independent

Permanent Access To The Members-Only Group Chat

Continued Mentorship

Instagram For Lash Artists – Digital Manual (Normally $85)

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Hi! I’m Maddi

Master Lash Artist | LashBoxLA Educator | 2021 Lash Artist Of The Year

I entered the beauty industry as a lash artist 6 years ago with the dream of giving my clients lashes that made them feel confident, carefree and beautiful. And I would bet that you entered this industry with the same goal.

My dream is to help other lash artists build the same sort of profitable, enjoyable, beautiful business that I and so many of my friends have been lucky enough to create. 

I’m so excited to meet you and I hope I can help you start this journey.

With Love,

Maddi Morris

 

The Guarantee:

There are no refunds on this course.

Instead I’ll give you this guarantee:

If after taking this course and joining our community you feel that you are still not ready to go independent, or if you start your business and feel lost at any time, I will personally work with you until you are confident that you have all the tools you need to succeed.

All I ask is that you commit to yourself and your business, and that you will work hard to achieve your dream.